Best ways to generate leads as a financial advisors
Who doesn’t want to increase their client base or in terms of financial advisors their AUM? As financial advisors find it difficult to generate leads, but in this AI era, there are digital solutions that can cater to advisors’ needs to grow their AUM.
There are various traditional ways, such as going through the news, finding out details about the affluent where a money in motion event is detected, then approaching through cold calls or emails. All these, might be taking hours of journey to reach to the final point.
Well, let's discuss some of the ways to generate leads as financial advisors and various smart solutions that provide a multi-channel approach in a single platform.
Channels or tools to generate leads
Here is the list of approaches you can choose as a financial advisor to grow your client base. You will not only get to know each of these approaches but also how to efficiently use them. Let’s dive in!
Affluense AI
Well, let's start our list with a new digital platform in the sales world. As the name suggests it helps in prospecting Affluents with a sense of AI. Affluense platform helps in prospecting of affluents and provides various financial data about each prospect.
They can also help in client research by using their AI enrichment capabilities. You just have to put in your client name and the company he/she is associated with, rest will be taken care of by the platform. You can easily get insights such as the company's financial updates, recent news regarding the prospect, if the company is listed who all are the stakeholders in the company and by how much percent.
Get assistance from AI triggers that do let you know about recent money in motion events in prospect’s life. Get triggers from various news data sources regarding multiple events such as IPO, fund raising, merger & acquisition, and many more. In a single platform so that you wont be missing any potential Affluent as per you.
It doesn’t end here, their circle of influence feature helps relationship managers to know mutual connections with the prospect in respect to past or current companies, investors, education, and many more.
Affluense AI is aiming to eliminate all manual repetitive tasks in the sales operations and assist in growing wealth management firms’ AUM seamlessly. Bid farewell to hour long tasks in finding right Affluents and research and let Affluense handle all of it in quick minutes.
Connect with the Affluense team on experience@affluense.in, to know more on how Affluense can boost up your lead generation.
LinkedIn cold outreach
One of the traditional ways to grow your client base. LinkedIn gives you access to a huge amount of data among which you can prospect for. As it is a huge place to look for your ideal client, better to keep a map in hand with you before getting into it.
What is the map I referred to here? I mean it's better to make a dataset manually of the companies you will be looking for as per priority, the roles, and then jump into linkedin and with the help of their filters you can easily get the clients you want.
This structural approach will help you in being aware of the companies you covered and the ones that are left out. Also, maintaining a sheet of pipelines would also help in order to not miss out on anyone as you move ahead with your growth operation.
Cold mailing
One of the other traditional ways to reach out to your prospects. Cold mailing can be really beneficial as people often check their mails and probability of noticing your reach out is higher than LinkedIn message. Also, gives a sense of professionalism if the mail is drafted in a good format.
Combining cold mailing with LinkedIn messages can be a multi channel approach and will be an efficient way to let your prospects know about the financial services you offer. Remember to retarget to stronger prospects as the first attempt might not be the right time for your prospect.
Go through the efficient ways of writing cold email - a blog by woodpecker to improve your drafts.
Conducting or attending seminars on investment strategies and retirement planning
It has been observed that Affluents with frequent money in motion events in their life do attend seminars and workshops to gain knowledge on investment practices and finance. Getting aware of such webinars as well as hosting such seminars can be a really an eye catching strategy to bring various Affluents under one roof.
Using this strategy might help you in a better way as people signing up in such seminars are already trying to find a solution for better investment management, and getting in touch with them and gaining their trust with your knowledge will be an upper hand for you. As trust is the major factor people consider while outsourcing a financial service for themselves.
Referral system
Well this channel of lead generation will give you more conversion rates as your clients will be happy with your services and that would create a better trust factor for the other being. As your services are already tried, tested and people are happy about it, hence the rate of conversion and probability of people looking into your services will be higher.
Newspaper article
It's true that the majority advertisement channel has switched to online, but in certain industries such as financial and automotives, can still get a lot of publicity through offline channels such as newspaper articles. Publishing a newspaper article on retirement plans, trading tips, and various other financial news can help in your reputation building and people might trust you with your experience.
Adding a bit of digitisation such as QR code that lead to your page will be a bit impressive and access to more information. Do remember to use modern graphics with a neat look to deliver your message with clarity.
Mobile and tablet friendly digital services
No matter, if you have a website or a web application that your prospect or client might go through, for better impression make sure the interface is well suited to all devices screen size. The majority of your footfall for all these digital access is going to be a smaller screen size.
Running Ads on internet
Well we shouldn’t forget the online publicity too, it is observed that there is a rise of keyword searches related to financial services. People are searching for various services available and the best way to know the availability is the web. Running efficient Ads with targeting the right audience can be really beneficial for your publicity.
Let’s Automate lead generation for financial advisors like you
We have discussed various ways we can generate leads as financial advisors. The best assistance from my side would be trying out new digital platforms such as Affluense AI, to automate and streamline your growth operation.
Not only prospecting, but such platforms can be really helpful in getting research reports on profiles enriched by you. So we can bid farewell to manual data scrapping and can focus more on providing quality services to current clients.
